Sol de Janeiro

To launch the exciting debut of Sol de Janeiro's latest mist scents, ASOS embarked on a vibrant campaign aimed at celebrating the diversity of body shapes and skin types with unwavering positivity and infectious energy.

Utilising captivating visuals and dynamic content, our campaign served as a powerful platform to propagate a message of self-assurance and inclusivity. Across ASOS's extensive array of digital channels, I created a wide range of assets to champion the beauty of every individual, fostering a culture of acceptance and empowerment.