ASOS FACE + BODY

As the dedicated designer of the launch of ASOS’ expansion into Face + Body, I was tasked with developing a visual style that could work with multiple external brands while maintaining a unique look that felt fresh, fun and inviting.

Throughout the project, I oversaw every aspect of print and digital asset development, spanning from product packaging and out-of-home advertising to social media assets and website landing pages. Leveraging the creative team's exceptional macro model photography and still-life product shots, this campaign was the result of seamless collaboration among multiple in-house teams.